Tuesday, February 15, 2011

Forever 21 and Macy's Designer Collaborations and Private Collections

It looks like Forever 21 and Macy's are following in Target and H&M's footsteps as they've recently announced that they will be partnering with various designers for limited-release collections .

Petro Zillia for Forever 21

Forever 21 has partnered with L.A. label Petro Zillia to create a new Spring line filled with the designer's signature touches including bright colors and stripes. The Petro Zillia for Forever 21 line is available in Forever 21 stores and on www.forever21.com now. I ordered the cardigan ($24.80) and the dress ($29.80) pictured below online today! You have to check out the back of the cardigan to see just how cute it is! Click here to shop the collection online: http://www.forever21.com/category.asp?catalog_name=FOREVER21&category_name=promo_petrozillia&Page=all&promotype=1.


Bar III for Macy's

Macy's recently released a limited-edition collection from Bar III as part of Macy's impulse brands section. The Bar III collection is available in Macy's stores and on www.macys.com now. I had a chance to check out the collection at the Macy's at Easton this past Sunday and it looks pretty great. The Spring collection features lots of flowy fabrics and has sort of a bohemian feel. Click here to shop the collection online: http://www1.macys.com/shop/womens/impulse-brands/bar-iii?id=54641.

Rory Beca for Forever 21

Forever 21 has also teamed up with L.A.-based fashion house Rory Beca for a Spring collection that will be released on March 4th. The Rory Beca for Forever 21 collection will be feminine and flirty with lots of flowy fabrics perfect for Spring. Prices will range from $5.80 to $32.80 for dresses, blouses, pants, and more. Click here to check out the complete lookbook online: http://www.thebudgetbabe.com/archives/3530-Rory-Beca-for-Forever-21.html.

Kinder Auggugini for Macy's

Macy's has paired up with London-based designer Kinder Auggugini to create a Spring collection that will be released this month. The collection will feature pieces ranging from $40 to $300 and appears to be a little edgier with leather jackets in addition to the more traditional lightweight fabrics that are typically included in Spring collections. Click here to check out the complete collection: http://www1.macys.com/campaign/social?campaign_id=202&channel_id=1&cm_mmc=MEDIAEDGE-_-Kinder-_-DailyCandy-_-n. It looks like there is a release party scheduled for the collection in NYC today, so the collection will likely hit Macy's stores and www.macys.com any day now!

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